While the world eagerly awaits the upcoming iPhone 8, Apple has unveiled a brand new gadget.
The surprise announcement is a reworked Apple Watch that you’ll struggle to get your hands on. That’s because the new device, dubbed the Apple Watch NikeLab, is a limited edition creation. Restricted in numbers and availability, the device won’t even be available through Apple stores. Instead, the upgraded wearable will be offered up exclusively via just eight NikeLab stores around the world, a one-off Apple Tokyo pop-up in Isetan, and via the Nike website.
Despite being unveiled just days ahead of the London Marathon, the sports-focussed wearable won’t be available for purchase until April 27. Although pricing has yet to be confirmed, it’s not expected the device will cost much, if any more than the existing lines of Apple Watch Nike+ devices.
These are priced at £369 for the 38mm model, and £399 for the 42mm device. That means the existing model’s integrated GPS tracking, inbuilt heart rate sensor and waterproof design are all carried across. Elsewhere, watchOS 3.2 software still runs the show. While the Apple Watch NikeLab model is sure to excite many, it’s not the big reveal many are holding out for.
On that front, the eagerly-awaited Apple Watch 3 has been tipped for a September unveiling, potentially with that coveted round display in tow.